Data is king, if you can’t share it and learn from the analytics from one platform to the next, then you and your clients are missing out of what might be business critical information.

• Data can be studied and dashboards can help to guide you to see trends, and if you are in the business of selling products and solutions to customers you really need to know: how they found you; when they are connecting; where they are located; what they bought; … plus many other things. If your system isn’t able to see all the data that is made available, then you are missing out on some great business intelligence.