“Mike entered our world of windsurfing with no knowledge of the sport, and became a master at projecting our image and developing the brand consciousness in the world through his clever use of the potential of the internet. He adapted quickly, made himself familiar with the other players and the sport, and soon became able to express the feelings and subtleties as well as anyone with years of experience, and he was a kick to work with, and become good friends as well” – Barry Spanier